000			03985nam a2200433 a 4500
001			18962774
005			20201215151109.0
008			881130s1988 enkab 000 0 eng d
020			_a0135573653 (pbk) : _cNo price
020			_a9780135573655: _cNo price
040			_aUKM _cUKM
049			_aTIZA _b25249
072		7	_aKJC _2thema
072		7	_aKJMV7 _2thema
082			_a658.8
245	0	0	_aMarketing management and strategy : _ba reader / _cedited by Philip Kotler, Keith K. Cox.
250			_a4th ed.
260			_bPrentice-Hall International, _cc1988.
300			_ax,406 p. ; _c23cm. ; _epbk.
505		0	_a[Understanding marketing management] _tMarketing myopia / Theodore Levitt -- _tMarketing muscle / Edward G. Micheals -- _tThe misuse of marketing: an American tragedy / Roger C. Bennett and Robert G. Cooper -- _tStrategic thinking / Benjamin B. Tregoe, John W. Zimmerman -- _tKey options in market selection and product planning / E. Raymond Corey -- Strategic windows / Derek F. Abell -- _tPlanning gains in market share / C. Davis Fogg -- _tMake your annual marketing plan must reading / F. Beaven Ennis.
505		0	_a[Analyzing marketing opportunities] _tDecision support systems for marketing managers / John D. C. Little -- _tNew way to measure consumers' judgments / Paul E. Green and Yoram Wind -- _tInformation power -- _tPsyching out list overlays / Jim Mammerella -- _tConfronting the crisis in mass marketing / Stephen P. Arbeit -- _tA model of industrial buyer behavior / Jagdish N. Sheth -- _tIndustrial structure and competitive strategy: keys to profitability / Michael E. Porter.
505		0	_a[Researching and selecting target market] _tPutting the four to work -- _tMarket segmentation: a strategic management tool / Richard M. Johnson -- _tIndustrial market segmentation / Yorum Wind and Richard Cardozo -- _tRubbermaid stretches its product mix to fit changing life styles.
505		0	_a[Designing marketing strategies] _tThe importance of the product life cycle to the industrial marketer / Chester R. Wasson -- _tStrategic segmentation: how to carve niches for growth in industrial markets / Robert A. Garda -- _tHow to attack the industry leader / Michael E. Porter -- _tBlack and Decker's gamble on globalization / Bill Saporito.
505		0	_a[Planning marketing programs] _tNew product management for the 1980s / Booz, Allen, and Hamilton Inc. -- Services marketing is different / Leonard L. Berry -- _tThe changing relationship / David Martindale -- _tPricing as creative marketing / Thomas Nagle -- _tTurn your industrial distributors into partners / James A. Narus and James C. Anderson -- _tTelemarketing in distribution channels / Roy Voorhees and John Coppett -- _tA remedy for maldistribution / Stephen B. Oresman and Charles D. Scudder -- _tHow leading retailers stay on top / Max L. Densmore and Sylvia Kaufman -- _tAn attitudinal framework for advertising strategy / Harper W. Boyd, Jr., Michael L. Ray and Edward C. Strong -- _tBasic promotion techniques: their advantages - and pitfalls / William A. Robinson -- _tXerox's sales force learns a new game / Thayer C. Taylor -- _tAn essential strategy, or prima donna selling? / Philip Maher.
505		0	_a[Organizing, implementing, and controlling marketing effort] _tThe changing role of the product manager in consumer goods companies / Victor P. Buell -- _tEpson America's sly distribution switch / Arthur Bragg -- _tProfitability analysis by market segments / Leland L. Beik and Stephen L. Buzby -- Improving sales force productivity / William P. Hall.
590			_a21.95
650		0	_aMarketing _xManagement _95381
650		0	_aMarketing. _944433
650		7	_aBusiness strategy _2thema _944434
650		7	_aSales & marketing management _2thema _944435
653			_aMarketing
700	1		_aKotler, Philip. _914638
700	1		_aCox, Keith Kohn. _914198
902			_a170420
903			_aMARS
907			_a.b10078563 _bmulti _c-
942			_n0
998			_b6 _c010425 _dm _ea _f- _g0
999			_c7796 _d7796