| 000 | 01194cam a2200373 a 4500 | ||
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| 001 | 37269250 | ||
| 005 | 20201215151304.0 | ||
| 008 | 970627s1997 enka 001 0 eng d | ||
| 020 | _a0273626442 (pbk) | ||
| 020 |
_a9780273626442: _c£24.95 |
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| 040 |
_aUKM _cUKM _dUMC |
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_aTIZA _b27688 |
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_aKJS _2thema |
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| 072 | 7 |
_aUY _2thema |
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| 082 | _a658.800285 | ||
| 100 | 1 |
_aO'Connor, John, _d1960- _927889 |
|
| 245 | 1 | 0 |
_aMarketing and information technology : _bthe strategy, application and implementation of IT in marketing / _cJohn O'Connor, Eamonn Galvin. |
| 260 |
_aLondon : _bPitman, _c1997. |
||
| 300 |
_axii, 289 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _a30.00 | ||
| 650 | 0 |
_aMarketing. _947138 |
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| 650 | 0 |
_aInformation technology. _98884 |
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| 650 | 0 |
_aMarketing _xData processing _947139 |
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| 650 | 7 |
_aBusiness and Management. _2ukslc _931536 |
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| 650 | 7 |
_aSales & marketing _2thema _947140 |
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| 650 | 7 |
_aComputer science _2thema _947141 |
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| 700 | 1 |
_aGalvin, Eamonn. _927770 |
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