Customer relationship management : making hard decisions with soft numbers /
Anton, Jon.
Customer relationship management : making hard decisions with soft numbers / Jon Anton. - Upper Saddle River, N.J. : Prentice Hall, c1996. - viii, 183 p. : ill. ; 25 cm.
Includes bibliographical references (p. 179-181) and index.
0134384741 9780134384740
95033737
Customer relations--Management--Statistical models
Customer relations--Management--Case studies
Business & Management
Management & management techniques
Customer services
Sales & marketing
658.812
Customer relationship management : making hard decisions with soft numbers / Jon Anton. - Upper Saddle River, N.J. : Prentice Hall, c1996. - viii, 183 p. : ill. ; 25 cm.
Includes bibliographical references (p. 179-181) and index.
0134384741 9780134384740
95033737
Customer relations--Management--Statistical models
Customer relations--Management--Case studies
Business & Management
Management & management techniques
Customer services
Sales & marketing
658.812