Customer relationship management (CRM) : building the business case / Lynette Ryals, Simon Knox and Stan Maklan
Ryals, Lynette.
Customer relationship management (CRM) : building the business case / Lynette Ryals, Simon Knox and Stan Maklan - Harlow : Cranfield School of Management and FT/Prentice Hall, 2000. - xvii, 119 p. ; 30 cm. - Management research in practice Cranfield School of Management research reports. .
0273650696 9780273650690: £95.00
Customer services--Management
Customer services.
Customer relations--Management
Relationship marketing.
Business and Management.
Management & management techniques
Customer services
658.812
Customer relationship management (CRM) : building the business case / Lynette Ryals, Simon Knox and Stan Maklan - Harlow : Cranfield School of Management and FT/Prentice Hall, 2000. - xvii, 119 p. ; 30 cm. - Management research in practice Cranfield School of Management research reports. .
0273650696 9780273650690: £95.00
Customer services--Management
Customer services.
Customer relations--Management
Relationship marketing.
Business and Management.
Management & management techniques
Customer services
658.812