MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01330nam a2200373 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020307s2000 enk 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273650696 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273650690: |
| Terms of availability |
£95.00 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJM |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSU |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ryals, Lynette. |
| 9 (RLIN) |
29497 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer relationship management (CRM) : building the business case / Lynette Ryals, Simon Knox and Stan Maklan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow : |
| Name of publisher, distributor, etc. |
Cranfield School of Management and FT/Prentice Hall, |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 119 p. ; |
| Dimensions |
30 cm. |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
Management research in practice |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
Cranfield School of Management research reports. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
120.63 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services |
| General subdivision |
Management |
| 9 (RLIN) |
42779 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services. |
| 9 (RLIN) |
2749 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management |
| 9 (RLIN) |
62283 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 9 (RLIN) |
9685 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 9 (RLIN) |
31536 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management & management techniques |
| Source of heading or term |
thema |
| 9 (RLIN) |
62284 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services |
| Source of heading or term |
thema |
| 9 (RLIN) |
2749 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Knox, Simon. |
| 9 (RLIN) |
28615 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maklan, Stan. |
| 9 (RLIN) |
27810 |
| 740 01 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Customer relationship management : |
| b |
the business case for CRM |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170301 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10172427 |
| b |
cgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
020307 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |