Marketing management and strategy /
Doyle, Peter, 1943 June 23-2003.
Marketing management and strategy / Peter Doyle. - 2nd ed. - London : Prentice Hall Europe, 1997. - xvii, 465 p ill. ; 24 cm. pbk.
Includes bibliographical references and index.
0132622394 9780132622394: £24.95
Marketing--Management
Strategic planning.
Business and Management.
Business & Management
Sales & marketing management
Business strategy
Management & management techniques
Sales & marketing
658.8
Marketing management and strategy / Peter Doyle. - 2nd ed. - London : Prentice Hall Europe, 1997. - xvii, 465 p ill. ; 24 cm. pbk.
Includes bibliographical references and index.
0132622394 9780132622394: £24.95
Marketing--Management
Strategic planning.
Business and Management.
Business & Management
Sales & marketing management
Business strategy
Management & management techniques
Sales & marketing
658.8