Cybermarketing : how to use the Internet to market your goods and services /
Bickerton, Pauline.
Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. - 2nd ed. - Oxford : Butterworth-Heinemann, 2000. - xvi, 355 p. : ill.. ; 24 cm. pbk. - CIM series. Chartered Institute of Marketing/Butterworth-Heinemann Marketing Series. .
"Published in association with the Chartered Institute of Marketing." Previous ed.:1996.
Includes bibliographical references and index.
0750647043 9780750647045: £19.99
Internet marketing.
Internet advertising.
Business and Management.
E-commerce: business aspects
Sales & marketing
Internet guides & online services
Business & Management
Sales & marketing management
658.8002854678
Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. - 2nd ed. - Oxford : Butterworth-Heinemann, 2000. - xvi, 355 p. : ill.. ; 24 cm. pbk. - CIM series. Chartered Institute of Marketing/Butterworth-Heinemann Marketing Series. .
"Published in association with the Chartered Institute of Marketing." Previous ed.:1996.
Includes bibliographical references and index.
0750647043 9780750647045: £19.99
Internet marketing.
Internet advertising.
Business and Management.
E-commerce: business aspects
Sales & marketing
Internet guides & online services
Business & Management
Sales & marketing management
658.8002854678