MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01691nam a2200469 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020930s2000 enk 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750647043 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750647045: |
| Terms of availability |
£19.99 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJE |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
UDB |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJ |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8002854678 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bickerton, Pauline. |
| 9 (RLIN) |
26621 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Cybermarketing : |
| Remainder of title |
how to use the Internet to market your goods and services / |
| Statement of responsibility, etc. |
Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 355 p. : |
| Other physical details |
ill.. ; |
| Dimensions |
24 cm. |
| Accompanying material |
pbk. |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
CIM series. |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
Chartered Institute of Marketing/Butterworth-Heinemann Marketing Series. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Published in association with the Chartered Institute of Marketing." |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.:1996. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
30.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
9626 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| 9 (RLIN) |
9584 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 9 (RLIN) |
31536 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
E-commerce: business aspects |
| Source of heading or term |
thema |
| 9 (RLIN) |
48290 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 9 (RLIN) |
65229 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet guides & online services |
| Source of heading or term |
thema |
| 9 (RLIN) |
31391 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Management |
| Source of heading or term |
thema |
| 9 (RLIN) |
65230 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing management |
| Source of heading or term |
thema |
| 9 (RLIN) |
65231 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bickerton, Matthew. |
| 9 (RLIN) |
26622 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pardesi, Upkar. |
| 9 (RLIN) |
26623 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
| 9 (RLIN) |
24296 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
161129 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1018384x |
| b |
cgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
1 |
| Cataloger's initials, CIN (RLIN) |
020930 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |