Alpha Bank: student retail banking
Kennedy, Aileen.
Alpha Bank: student retail banking [Book chapter] / Aileen Kennedy and Laura Cuddihy. - [Dublin] : Marketing Institute, 1998. - Book chapter.
Published in: Cases in marketing management and strategy / Co-authored by an IT Carlow / Carlow RTC staff member (Laura Cuddihy).
Marketing--Ireland--Case studies.
Marketing--Management--Ireland--Case studies.
IT Carlow / Carlow RTC--Author affiliation.
Alpha Bank: student retail banking [Book chapter] / Aileen Kennedy and Laura Cuddihy. - [Dublin] : Marketing Institute, 1998. - Book chapter.
Published in: Cases in marketing management and strategy / Co-authored by an IT Carlow / Carlow RTC staff member (Laura Cuddihy).
Marketing--Ireland--Case studies.
Marketing--Management--Ireland--Case studies.
IT Carlow / Carlow RTC--Author affiliation.