Alpha Bank: student retail banking [Book chapter] / Aileen Kennedy and Laura Cuddihy.
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TextPublication details: [Dublin] : Marketing Institute, 1998.Description: Book chapterSubject(s): Online resources:
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Published in: Cases in marketing management and strategy / edited by James J. Ward. pp.133-150.
Co-authored by an IT Carlow / Carlow RTC staff member (Laura Cuddihy).