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Marketing communications : an Irish perspective /

Medcalf, Patricia.

Marketing communications : an Irish perspective / Patricia Medcalf. - [Dublin] : Gill & Macmillan, [2004] - viii, 406 p. : ill. ; 25 cm. ; pbk.

CW037 CW838

Includes bibliographical references and index.

ISBN: 0717135756 (pbk) 9780717135752: No price

Subjects--Topical Terms:
Communication in marketing.
Communication in marketing--Ireland
Advertising
Market research
Sales & marketing

Dewey Class. No.: 658.8009415

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