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Marketing communications : (Record no. 22880)

MARC details
000 -LEADER
fixed length control field 01064nam a2200349 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040609s2004 ie 001 0 eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0717135756 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780717135752:
Terms of availability No price
040 ## - CATALOGING SOURCE
Original cataloging agency IeDuTC
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSA
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8009415
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Medcalf, Patricia.
9 (RLIN) 30362
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title an Irish perspective /
Statement of responsibility, etc. Patricia Medcalf.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Dublin] :
Name of publisher, distributor, etc. Gill & Macmillan,
Date of publication, distribution, etc. [2004]
300 ## - PHYSICAL DESCRIPTION
Extent viii, 406 p. :
Other physical details ill. ;
Dimensions 25 cm. ;
Accompanying material pbk.
500 ## - GENERAL NOTE
General note CW037
500 ## - GENERAL NOTE
General note CW838
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
590 ## - LOCAL NOTE (RLIN)
a 40.24
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 2415
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
Geographic subdivision Ireland
9 (RLIN) 45072
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Source of heading or term thema
9 (RLIN) 77677
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research
Source of heading or term thema
9 (RLIN) 77678
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
9 (RLIN) 77679
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 161116
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a MARS
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10245340
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 6
Cataloger's initials, CIN (RLIN) 050309
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 09/03/2005 40.24 61 30 658.8009415 46489 09/05/2019 07/05/2019 1 40.24 03/07/2017 General Lending
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 09/03/2005 40.24 52 38 658.8009415 46490 03/07/2017   1 40.24 03/07/2017 General Lending
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library Short Loan Collection 09/03/2005 40.24 36   658.8009415 46491 03/07/2017   1 40.24 03/07/2017 Short Loan Collection
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 12/12/2014 40.24 3   658.8009415 77525 03/07/2017   1 40.24 03/07/2017 General Lending
    Dewey Decimal Classification     Wicklow Campus Library Wicklow Campus Library Wicklow County Campus Lending 22/05/2007 52.00 2 1 658.8009415 53968 03/07/2017   1 52.00 03/07/2017 General Lending
    Dewey Decimal Classification     Wicklow Campus Library Wicklow Campus Library Wicklow County Campus Lending 19/05/2015 49.50 1 5 658.8009415 78217 03/07/2017   1 49.50 03/07/2017 General Lending

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