MARC details
000 -LEADER |
fixed length control field |
01064nam a2200349 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
040609s2004 ie 001 0 eng c |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0717135756 (pbk) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780717135752: |
Terms of availability |
No price |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
IeDuTC |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSA |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSM |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8009415 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Medcalf, Patricia. |
9 (RLIN) |
30362 |
245 10 - TITLE STATEMENT |
Title |
Marketing communications : |
Remainder of title |
an Irish perspective / |
Statement of responsibility, etc. |
Patricia Medcalf. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
[Dublin] : |
Name of publisher, distributor, etc. |
Gill & Macmillan, |
Date of publication, distribution, etc. |
[2004] |
300 ## - PHYSICAL DESCRIPTION |
Extent |
viii, 406 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. ; |
Accompanying material |
pbk. |
500 ## - GENERAL NOTE |
General note |
CW037 |
500 ## - GENERAL NOTE |
General note |
CW838 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
590 ## - LOCAL NOTE (RLIN) |
a |
40.24 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing. |
9 (RLIN) |
2415 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing |
Geographic subdivision |
Ireland |
9 (RLIN) |
45072 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Source of heading or term |
thema |
9 (RLIN) |
77677 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Market research |
Source of heading or term |
thema |
9 (RLIN) |
77678 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
9 (RLIN) |
77679 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
161116 |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
a |
MARS |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10245340 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
6 |
Cataloger's initials, CIN (RLIN) |
050309 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |