Cases in marketing management and strategy : Volume 4 /
Cases in marketing management and strategy : Volume 4 /
edited by Catherine KilBride and Gerry Mortimer.
- Dublin : The Marketing Institute, 2005.
- xviii, 334 p. : ill., charts, tables ; 24 cm. ; pbk.
Preface: This is the sixth volume of case studies in this series and the fourth published in this format.
Includes bibliographical references.
PEI: Developing a customer service strategy / John Fahy -- Jameson Irish whiskey / Donal Rogan -- The repositioning of Madden's home entertainment / Conor Carroll and Mark O'Connell -- Kenny's bookshop and art gallery - evolution of an art gallery / Ann Torres -- Celtic - competing on linen / Anthony Foley and Tom O'Toole -- Food retailing in Ireland: at a crossroads of change? / Edel Foley -- The branding of Kilkenny / Marie O'Dwyer -- Directski - ski for less / Don O'Sullivan -- Climbing the loyalty ladder with Superquinn's customer loyalty programme / Joan Keegan and Mary Wilcox -- BUY4NOW: Ireland's online shopping centre / Aileen Kennedy and Joseph Coughlan -- Philip Kenny contemporary designs: developing an exclusive design brand / Conor Carroll and Mark O'Connell -- In the eye of the storm: battling with the discounters in a local market / Edmund O'Callaghan and Mary Wilcox -- ESAT BT - managing the complexity of sponsorship campaigns / Conor Carroll and Rob Moorhead -- Green Engineering Services Limited / Gerry Mortimer -- RTE Publishing Limited / Gerry Mortimer.
0952907666 9780952907664
Marketing--Ireland--Case studies
Marketing--Management--Ireland--Case studies
658.8
Preface: This is the sixth volume of case studies in this series and the fourth published in this format.
Includes bibliographical references.
PEI: Developing a customer service strategy / John Fahy -- Jameson Irish whiskey / Donal Rogan -- The repositioning of Madden's home entertainment / Conor Carroll and Mark O'Connell -- Kenny's bookshop and art gallery - evolution of an art gallery / Ann Torres -- Celtic - competing on linen / Anthony Foley and Tom O'Toole -- Food retailing in Ireland: at a crossroads of change? / Edel Foley -- The branding of Kilkenny / Marie O'Dwyer -- Directski - ski for less / Don O'Sullivan -- Climbing the loyalty ladder with Superquinn's customer loyalty programme / Joan Keegan and Mary Wilcox -- BUY4NOW: Ireland's online shopping centre / Aileen Kennedy and Joseph Coughlan -- Philip Kenny contemporary designs: developing an exclusive design brand / Conor Carroll and Mark O'Connell -- In the eye of the storm: battling with the discounters in a local market / Edmund O'Callaghan and Mary Wilcox -- ESAT BT - managing the complexity of sponsorship campaigns / Conor Carroll and Rob Moorhead -- Green Engineering Services Limited / Gerry Mortimer -- RTE Publishing Limited / Gerry Mortimer.
0952907666 9780952907664
Marketing--Ireland--Case studies
Marketing--Management--Ireland--Case studies
658.8