MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02226nam a2200325 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201215154103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050708s2005 ie 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0952907666 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780952907664 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukscp |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Cases in marketing management and strategy : |
| Number of part/section of a work |
Volume 4 / |
| Statement of responsibility, etc. |
edited by Catherine KilBride and Gerry Mortimer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Dublin : |
| Name of publisher, distributor, etc. |
The Marketing Institute, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 334 p. : |
| Other physical details |
ill., charts, tables ; |
| Dimensions |
24 cm. ; |
| Accompanying material |
pbk. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Preface: This is the sixth volume of case studies in this series and the fourth published in this format. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
PEI: Developing a customer service strategy / John Fahy -- |
| -- |
Jameson Irish whiskey / Donal Rogan -- The |
| -- |
repositioning of Madden's home entertainment / Conor Carroll and Mark O'Connell -- Kenny's bookshop and art gallery - evolution of an art gallery / Ann Torres -- |
| -- |
Celtic - competing on linen / Anthony Foley and Tom O'Toole -- |
| -- |
Food retailing in Ireland: at a crossroads of change? / Edel Foley -- The |
| -- |
branding of Kilkenny / Marie O'Dwyer -- |
| -- |
Directski - ski for less / Don O'Sullivan -- |
| -- |
Climbing the loyalty ladder with Superquinn's customer loyalty programme / Joan Keegan and Mary Wilcox -- |
| -- |
BUY4NOW: Ireland's online shopping centre / Aileen Kennedy and Joseph Coughlan -- |
| -- |
Philip Kenny contemporary designs: developing an exclusive design brand / Conor Carroll and Mark O'Connell -- In the eye of the storm: battling with the discounters in a local market / Edmund O'Callaghan and Mary Wilcox -- |
| -- |
ESAT BT - managing the complexity of sponsorship campaigns / Conor Carroll and Rob Moorhead -- |
| -- |
Green Engineering Services Limited / Gerry Mortimer -- |
| -- |
RTE Publishing Limited / Gerry Mortimer. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
30.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Ireland |
| Form subdivision |
Case studies |
| 9 (RLIN) |
81082 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Ireland |
| General subdivision |
Management |
| Form subdivision |
Case studies |
| 9 (RLIN) |
45422 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
KilBride, Catherine. |
| 9 (RLIN) |
27718 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mortimer, Gerry. |
| 9 (RLIN) |
30420 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Marketing Institute (Ireland) |
| 9 (RLIN) |
30419 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
160808 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10260791 |
| b |
cgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
050906 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |