Customer-focused marketing : actions for delivering greater internal and external customer satisfaction /
Chaston, Ian.
Customer-focused marketing : actions for delivering greater internal and external customer satisfaction / Ian Chaston. - London ; New York : McGraw-Hill, c1993. - xi, 222 p. : ill. ; 24 cm. ; cased. - McGraw-Hill Marketing for professionals series. . - McGraw-Hill marketing for professionals. .
Includes bibliographical references (p. [218]-219) and index.
0077076982 : £22.95 9780077076986 : £22.95
92026506
Marketing--Management
Consumer satisfaction.
Sales & marketing management
Customer services
Customer services
658.812
Customer-focused marketing : actions for delivering greater internal and external customer satisfaction / Ian Chaston. - London ; New York : McGraw-Hill, c1993. - xi, 222 p. : ill. ; 24 cm. ; cased. - McGraw-Hill Marketing for professionals series. . - McGraw-Hill marketing for professionals. .
Includes bibliographical references (p. [218]-219) and index.
0077076982 : £22.95 9780077076986 : £22.95
92026506
Marketing--Management
Consumer satisfaction.
Sales & marketing management
Customer services
Customer services
658.812