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Customer-focused marketing : actions for delivering greater internal and external customer satisfaction / Ian Chaston.

By: Material type: TextTextSeries: McGraw-Hill marketing for professionalsPublication details: London ; New York : McGraw-Hill, c1993.Description: xi, 222 p. : ill. ; 24 cm. ; casedISBN:
  • 0077076982 :
  • 9780077076986 :
Subject(s): DDC classification:
  • 658.812
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 658.812 (Browse shelf(Opens below)) 1 Available 48094

Includes bibliographical references (p. [218]-219) and index.

30.00

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