Marketing strategy : the challenge of the external environment /
Mercer, David
Marketing strategy : the challenge of the external environment / David Mercer. - London : SAGE, 1998. - viii, 325p. ; 25 cm.
CW018
Includes bibliographical references and index.
9780761958758: œ49.50 9780761958765: œ19.99 0761958754
97062267
Marketing--Management
Strategic planning.
Marketing--Environmental aspects
Marketing.
Business planning.
Sales & marketing
Market research
/ .M452 1998
658.8
Marketing strategy : the challenge of the external environment / David Mercer. - London : SAGE, 1998. - viii, 325p. ; 25 cm.
CW018
Includes bibliographical references and index.
9780761958758: œ49.50 9780761958765: œ19.99 0761958754
97062267
Marketing--Management
Strategic planning.
Marketing--Environmental aspects
Marketing.
Business planning.
Sales & marketing
Market research
/ .M452 1998
658.8