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Parsons, Patricia

Ethics in public relations : a guide to best practice / Patricia J. Parsons. - London : Kogan Page, 2004. - xvii, 187 p. : ill. ; 24 cm.

CW808 "Institute of Public Relations." CW123

Includes bibliographical references and index.

What lies beneath -- Before we begin: new profession ... or one of the oldest? -- A tangled web: the 'truth' about PR ethics -- To do no harm: the issue of trust -- Whose rights are right? -- The trouble with rules -- Robin Hood ethics -- Ethics and the practitioner -- Your staircase to respect -- The good, the bad and the (almost) ugly: ethics codes -- Sex and the single (or not) PR practitioner: conflict of interest -- You ... against the world --Strategies and dilemmas ... -- Media relations: breeding ground for ethical problems -- Persuasion ... or propaganda? -- Good causes and bad taste -- PR and plagiarism -- Organizations, ethics and public relations -- The true reality of everyday ethics: making decisions -- PR and the corporate ethics programme -- Making business accountable: the 'new breed' of PR

ISBN: 9780749442767: £19.95 074944276X

LCCN: 2004009943

Subjects--Topical Terms:
Public relations--Management
Public relations--Moral and ethical aspects
Society.
Business ethics & social responsibility
Public relations

LC Class. No.: / .P3548 2004

Dewey Class. No.: 659.2