MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02216nam a2200445 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0006149359 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201215154146.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040309s2004 enka f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004009943 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749442767: |
| Terms of availability |
£19.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
074944276X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Item number |
.P3548 2004 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
SOC |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJG |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSP |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parsons, Patricia |
| Fuller form of name |
(Patricia Houlihan) |
| 9 (RLIN) |
81984 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ethics in public relations : |
| Remainder of title |
a guide to best practice / |
| Statement of responsibility, etc. |
Patricia J. Parsons. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 187 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW808 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Institute of Public Relations." |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW123 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What lies beneath -- |
| Title |
Before we begin: new profession ... or one of the oldest? -- |
| -- |
A tangled web: the 'truth' about PR ethics -- |
| -- |
To do no harm: the issue of trust -- |
| -- |
Whose rights are right? -- |
| -- |
The trouble with rules -- |
| -- |
Robin Hood ethics -- Ethics and the practitioner -- |
| -- |
Your staircase to respect -- |
| -- |
The good, the bad and the (almost) ugly: ethics codes -- |
| -- |
Sex and the single (or not) PR practitioner: conflict of interest -- |
| -- |
You ... against the world --Strategies and dilemmas ... -- |
| -- |
Media relations: breeding ground for ethical problems -- |
| -- |
Persuasion ... or propaganda? -- |
| -- |
Good causes and bad taste -- |
| -- |
PR and plagiarism -- Organizations, ethics and public relations -- |
| -- |
The true reality of everyday ethics: making decisions -- |
| -- |
PR and the corporate ethics programme -- |
| -- |
Making business accountable: the 'new breed' of PR |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
27.71 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| General subdivision |
Management |
| 9 (RLIN) |
74472 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| General subdivision |
Moral and ethical aspects |
| 9 (RLIN) |
81985 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Society. |
| Source of heading or term |
ukslc |
| 9 (RLIN) |
81986 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business ethics & social responsibility |
| Source of heading or term |
thema |
| 9 (RLIN) |
81987 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Source of heading or term |
thema |
| 9 (RLIN) |
81988 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Institute of Public Relations (Great Britain) |
| 9 (RLIN) |
81989 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
160808 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10263512 |
| b |
cgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
051021 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |