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Meek, Helen.

Strategic marketing management : planning and control, 2002-2003 / Helen Meek, Richard Meek, John Ensor. - Oxford : Butterworth-Heinemann, 2002. - xx, 264 p. : ill. ; 30 cm. - CIM coursebook. .

CW016 "2002 postgraduate diploma syllabus"--Cover. CW093, CW095, CW140 CW018

Includes bibliographical references and index.

ISBN: 9780750657105: £19.99 0750657103 (pbk.)

Subjects--Topical Terms:
Marketing--Management
Strategic planning.
Marketing--Management--Examinations--Study guides
Strategic planning--Examinations--Study guides
Business and Management.
Sales & marketing

Dewey Class. No.: 658.802