MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01775nam a2200481 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0005222205 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201215154233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020910s2002 enka f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750657105: |
| Terms of availability |
£19.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750657103 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Meek, Helen. |
| 9 (RLIN) |
83003 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management : |
| Remainder of title |
planning and control, 2002-2003 / |
| Statement of responsibility, etc. |
Helen Meek, Richard Meek, John Ensor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 264 p. : |
| Other physical details |
ill. ; |
| Dimensions |
30 cm. |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
CIM coursebook. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW016 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"2002 postgraduate diploma syllabus"--Cover. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW093, CW095, CW140 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW018 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
20.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
5381 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 9 (RLIN) |
7828 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| -- |
Examinations |
| Form subdivision |
Study guides |
| 9 (RLIN) |
68352 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning |
| General subdivision |
Examinations |
| Form subdivision |
Study guides |
| 9 (RLIN) |
80177 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 9 (RLIN) |
31536 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 9 (RLIN) |
83004 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ensor, John. |
| 9 (RLIN) |
83005 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Meek, R. M. |
| Fuller form of name |
(Richard M.) |
| 9 (RLIN) |
83006 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
| 9 (RLIN) |
24296 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.marketingonline2.co.uk">http://www.marketingonline2.co.uk</a> |
| Link text |
Link to the COURSE SUPPORT WEBSITE for this publication |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Send a message to library staff if access to this online resource is unavailable. |
| Uniform Resource Identifier |
<a href="mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable">mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable</a> |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
160105 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10265922 |
| b |
wgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
051124 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |