Normal view MARC view ISBD view

Watson, Tom, 1950-

Evaluating public relations : a best practice guide to public relations planning, research & evaluation / Tom Watson & Paul Noble. - London : Kogan Page, c2005. - vii, 213 p. : ill. ; 24 cm.

CW808 CW123

Includes bibliographical references (p. 205-210) and index.

ISBN: 9780749443061: £19.95 0749443065

LCCN: 2005000148

Subjects--Topical Terms:
Public relations--Evaluation--Case studies
Public relations--Evaluation
Public relations--Planning
Public relations--Research
Business and Management.
Public relations

Dewey Class. No.: 659.2072