Conquering consumerspace : marketing strategies for a branded world /
Solomon, Michael R.
Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon. - New York : AMACOM c2003. - xii, 276 p. : ill. ; 24 cm.
CW838 CW037
Includes bibliographical references (p. 251-265) and index.
9780814407417 0814407412
2002155062
Branding (Marketing)
Brand name products--Marketing
Consumers' preferences.
Customer relations.
Sales & marketing
Consumerism
Business & Management
/ S65 2003
658.827
Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon. - New York : AMACOM c2003. - xii, 276 p. : ill. ; 24 cm.
CW838 CW037
Includes bibliographical references (p. 251-265) and index.
9780814407417 0814407412
2002155062
Branding (Marketing)
Brand name products--Marketing
Consumers' preferences.
Customer relations.
Sales & marketing
Consumerism
Business & Management
/ S65 2003
658.827