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Conquering consumerspace : (Record no. 25777)

MARC details
000 -LEADER
fixed length control field 01323cam a22004454a 4500
001 - CONTROL NUMBER
control field BDZ0005697155
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201215154441.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021204s2003 nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002155062
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814407417
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814407412
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC)2002155062
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- StDuBDSZ
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Item number S65 2003
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code JBFS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Solomon, Michael R.
9 (RLIN) 85891
245 10 - TITLE STATEMENT
Title Conquering consumerspace :
Remainder of title marketing strategies for a branded world /
Statement of responsibility, etc. Michael R. Solomon.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. AMACOM
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 276 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note CW838
500 ## - GENERAL NOTE
General note CW037
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 251-265) and index.
590 ## - LOCAL NOTE (RLIN)
a 20.80
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 85892
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Marketing
9 (RLIN) 43632
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers' preferences.
9 (RLIN) 2591
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
9 (RLIN) 2748
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
9 (RLIN) 85893
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumerism
Source of heading or term thema
9 (RLIN) 85894
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 85895
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 140901
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1027473x
b cgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 060323
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 23/03/2006 20.80 6 2 658.827 50406 18/05/2018 27/04/2018 1 20.80 03/07/2017 General Lending

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