MARC details
000 -LEADER |
fixed length control field |
01323cam a22004454a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0005697155 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201215154441.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
021204s2003 nyua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002155062 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780814407417 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0814407412 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(DLC)2002155062 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
StDuBDSZ |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Item number |
S65 2003 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JBFS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJ |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Solomon, Michael R. |
9 (RLIN) |
85891 |
245 10 - TITLE STATEMENT |
Title |
Conquering consumerspace : |
Remainder of title |
marketing strategies for a branded world / |
Statement of responsibility, etc. |
Michael R. Solomon. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
AMACOM |
Date of publication, distribution, etc. |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 276 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
CW838 |
500 ## - GENERAL NOTE |
General note |
CW037 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 251-265) and index. |
590 ## - LOCAL NOTE (RLIN) |
a |
20.80 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
9 (RLIN) |
85892 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products |
General subdivision |
Marketing |
9 (RLIN) |
43632 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumers' preferences. |
9 (RLIN) |
2591 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Customer relations. |
9 (RLIN) |
2748 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
9 (RLIN) |
85893 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumerism |
Source of heading or term |
thema |
9 (RLIN) |
85894 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Management |
Source of heading or term |
thema |
9 (RLIN) |
85895 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
140901 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b1027473x |
b |
cgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
060323 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |