Advertising today /
Berger, Warren.
Advertising today / Warren Berger. - London : Phaidon, 2004. - 512 p. : ill. (chiefly col.), facsims. (chiefly col.), ports. (some col.) ; 30 cm.
CW808 CW123
Includes bibliographical references (p. 505) and index.
Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave
This publication provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising including Italy̕s Oliviero Toscani of the controversial Benetton campaigns, American comedian and American-Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Boyle Hegarty, creator of the world-famous Levi̕s ads. In analysing specific advertisements, the book simultaneously acts as a history of sorts of global pop culture and a record of the social, cultural, and geo-political temperature-changes that affect our image-saturated environment.
9780714843872: £29.95 0714843873
2004304321
Art and industry.
Advertising--Pictorial works
Advertising.
Advertising campaigns.
Advertising--History
Advertising--Social aspects
Commercial art.
Business and Management.
Illustration & commercial art
Media, entertainment, information & communication industries
Popular culture
Advertising
659.1
Advertising today / Warren Berger. - London : Phaidon, 2004. - 512 p. : ill. (chiefly col.), facsims. (chiefly col.), ports. (some col.) ; 30 cm.
CW808 CW123
Includes bibliographical references (p. 505) and index.
Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave
This publication provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising including Italy̕s Oliviero Toscani of the controversial Benetton campaigns, American comedian and American-Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Boyle Hegarty, creator of the world-famous Levi̕s ads. In analysing specific advertisements, the book simultaneously acts as a history of sorts of global pop culture and a record of the social, cultural, and geo-political temperature-changes that affect our image-saturated environment.
9780714843872: £29.95 0714843873
2004304321
Art and industry.
Advertising--Pictorial works
Advertising.
Advertising campaigns.
Advertising--History
Advertising--Social aspects
Commercial art.
Business and Management.
Illustration & commercial art
Media, entertainment, information & communication industries
Popular culture
Advertising
659.1