MARC details
000 -LEADER |
fixed length control field |
02886nam a2200541 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0006109170 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201215155104.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
040202r20042001enkahc f b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2004304321 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780714843872: |
Terms of availability |
£29.95 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0714843873 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
AKL |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KNT |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JBCC1 |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSA |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Berger, Warren. |
9 (RLIN) |
92226 |
245 10 - TITLE STATEMENT |
Title |
Advertising today / |
Statement of responsibility, etc. |
Warren Berger. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Phaidon, |
Date of publication, distribution, etc. |
2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
512 p. : |
Other physical details |
ill. (chiefly col.), facsims. (chiefly col.), ports. (some col.) ; |
Dimensions |
30 cm. |
500 ## - GENERAL NOTE |
General note |
CW808 |
500 ## - GENERAL NOTE |
General note |
CW123 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 505) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The |
Title |
cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- |
-- |
Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- |
-- |
Guerilla advertising : taking it to the streets -- The next wave |
520 ## - SUMMARY, ETC. |
Summary, etc. |
This publication provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising including Italy̕s Oliviero Toscani of the controversial Benetton campaigns, American comedian and American-Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Boyle Hegarty, creator of the world-famous Levi̕s ads. In analysing specific advertisements, the book simultaneously acts as a history of sorts of global pop culture and a record of the social, cultural, and geo-political temperature-changes that affect our image-saturated environment. |
590 ## - LOCAL NOTE (RLIN) |
a |
39.19 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Art and industry. |
9 (RLIN) |
1426 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Form subdivision |
Pictorial works |
9 (RLIN) |
92227 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
9 (RLIN) |
92228 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising campaigns. |
9 (RLIN) |
68502 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
History |
9 (RLIN) |
92229 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Social aspects |
9 (RLIN) |
84159 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Commercial art. |
9 (RLIN) |
2383 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
9 (RLIN) |
31536 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Illustration & commercial art |
Source of heading or term |
thema |
9 (RLIN) |
55635 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Media, entertainment, information & communication industries |
Source of heading or term |
thema |
9 (RLIN) |
92230 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Popular culture |
Source of heading or term |
thema |
9 (RLIN) |
92231 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Source of heading or term |
thema |
9 (RLIN) |
92228 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
160808 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10291787 |
b |
cgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
061014 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |