gogo

Advertising today / (Record no. 27458)

MARC details
000 -LEADER
fixed length control field 02886nam a2200541 a 4500
001 - CONTROL NUMBER
control field BDZ0006109170
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201215155104.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040202r20042001enkahc f b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004304321
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780714843872:
Terms of availability £29.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0714843873
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code AKL
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KNT
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code JBCC1
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSA
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berger, Warren.
9 (RLIN) 92226
245 10 - TITLE STATEMENT
Title Advertising today /
Statement of responsibility, etc. Warren Berger.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Phaidon,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 512 p. :
Other physical details ill. (chiefly col.), facsims. (chiefly col.), ports. (some col.) ;
Dimensions 30 cm.
500 ## - GENERAL NOTE
General note CW808
500 ## - GENERAL NOTE
General note CW123
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 505) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The
Title cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising --
-- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots --
-- Guerilla advertising : taking it to the streets -- The next wave
520 ## - SUMMARY, ETC.
Summary, etc. This publication provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising including Italy̕s Oliviero Toscani of the controversial Benetton campaigns, American comedian and American-Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Boyle Hegarty, creator of the world-famous Levi̕s ads. In analysing specific advertisements, the book simultaneously acts as a history of sorts of global pop culture and a record of the social, cultural, and geo-political temperature-changes that affect our image-saturated environment.
590 ## - LOCAL NOTE (RLIN)
a 39.19
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Art and industry.
9 (RLIN) 1426
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Form subdivision Pictorial works
9 (RLIN) 92227
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 92228
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns.
9 (RLIN) 68502
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision History
9 (RLIN) 92229
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Social aspects
9 (RLIN) 84159
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commercial art.
9 (RLIN) 2383
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
9 (RLIN) 31536
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Illustration & commercial art
Source of heading or term thema
9 (RLIN) 55635
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media, entertainment, information & communication industries
Source of heading or term thema
9 (RLIN) 92230
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Popular culture
Source of heading or term thema
9 (RLIN) 92231
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Source of heading or term thema
9 (RLIN) 92228
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 160808
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10291787
b cgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 061014
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 14/10/2006 39.19 6 1 659.1 51798 03/07/2017 1 39.19 03/07/2017 General Lending

Powered by Koha