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Key account management in financial services : tools and techniques for building strong relationships with major clients / Peter Cheverton ... [et al.]. - London : Kogan Page, 2008. - xiv, 329 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.).

Formerly CIP.

Includes bibliographical references (p. 324-326) and index.

ISBN: 9780749450694: £30.00 074945069X

LCCN: 2007032746

Subjects--Topical Terms:
Financial services industry--Management
Selling--Key accounts
Marketing--Key accounts
Customer services.

LC Class. No.: / .K49 2008

Dewey Class. No.: 332.10688