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Jeannet, Jean-Pierre.

Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 5th ed. - Boston : Houghton Mifflin, c2001. - xxi, 762 p. : col. ill. ; 24 cm. ; cased.

Includes bibliographical references and indexes.

Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort.

ISBN: 0618071881 9780618071883

LCCN: 00133788

Subjects--Topical Terms:
Export marketing--Management
Export marketing--Management--Case studies
Sales & marketing
International business

Dewey Class. No.: 658.848