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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c2001.Edition: 5th edDescription: xxi, 762 p. : col. ill. ; 24 cm. ; casedISBN:
  • 0618071881
  • 9780618071883
Subject(s): DDC classification:
  • 658.848
Contents:
Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 658.848 (Browse shelf(Opens below)) 1 Available 62468

Includes bibliographical references and indexes.

Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort.

30.00

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