Global marketing : a decision-oriented approach /
Hollensen, Svend.
Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2011. - xliii, 756 p. : col. ill. ; 27 cm. ; pbk.
CW828, CW838
Includes bibliographical references and index.
9780273726227 0273726226 9780273726227: £45.99
2010009888
Export marketing.
Export marketing--Case studies
Business and Management.
Multinationals
Sales & marketing
International business
658.848
Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2011. - xliii, 756 p. : col. ill. ; 27 cm. ; pbk.
CW828, CW838
Includes bibliographical references and index.
9780273726227 0273726226 9780273726227: £45.99
2010009888
Export marketing.
Export marketing--Case studies
Business and Management.
Multinationals
Sales & marketing
International business
658.848