MARC details
000 -LEADER |
fixed length control field |
01575cam a2200445 a 4500 |
001 - CONTROL NUMBER |
control field |
550554060 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190531160414.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
101106s2011 000 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010009888 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273726227 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0273726226 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273726227: |
Terms of availability |
£45.99 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)550554060 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
UKM |
-- |
YDXCP |
-- |
BWK |
-- |
CDX |
-- |
U5D |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJVG |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJK |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.848 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hollensen, Svend. |
9 (RLIN) |
27143 |
245 10 - TITLE STATEMENT |
Title |
Global marketing : |
Remainder of title |
a decision-oriented approach / |
Statement of responsibility, etc. |
Svend Hollensen. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Harlow, England ; |
-- |
New York : |
Name of publisher, distributor, etc. |
Financial Times Prentice Hall, |
Date of publication, distribution, etc. |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xliii, 756 p. : |
Other physical details |
col. ill. ; |
Dimensions |
27 cm. ; |
Accompanying material |
pbk. |
500 ## - GENERAL NOTE |
General note |
CW828, CW838 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
590 ## - LOCAL NOTE (RLIN) |
a |
CW958 |
590 ## - LOCAL NOTE (RLIN) |
a |
51.71 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Export marketing. |
9 (RLIN) |
3610 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Export marketing |
Form subdivision |
Case studies |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Multinationals |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International business |
Source of heading or term |
thema |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://www.pearsoned.co.uk/HigherEducation/Booksby/Hollensen/">http://www.pearsoned.co.uk/HigherEducation/Booksby/Hollensen/</a> |
Link text |
Link to the COMPANION WEBSITE for this publication. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Link text |
Send a message to library staff if access to this online resource is unavailable. |
Uniform Resource Identifier |
<a href="mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable">mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable</a> |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170322 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10371588 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
101106 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |