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Lynn, Jacquelyn.

Start your own public relations business : your step-by-step guide to success / Entrepreneur Press and Jacquelyn Lynn. - [Irvine, CA] : Entrepreneur Press, c2009. - xii, 177 p. ; 23 cm. ; pbk. - Entrepreneur's startup series . - Entrepreneur magazine's start up. .

CW808

Includes bibliographical references and index.

So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management -- Marketing your business -- Crisis management lessons learned -- Search engine optimization ethics and guidelines -- Public relations industry resources.

ISBN: 1599183382 9781599183381

LCCN: 2009001578

Subjects--Topical Terms:
Public relations firms--Management
New business enterprises.
Business & Management
Small businesses & self-employed
Public relations

Dewey Class. No.: 659.20681