MARC details
000 -LEADER |
fixed length control field |
01887cam a2200421 a 4500 |
001 - CONTROL NUMBER |
control field |
244060541 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190531160418.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
101119s2009 000 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009001578 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1599183382 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781599183381 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)244060541 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BTCTA |
-- |
BAKER |
-- |
YDXCP |
-- |
C#P |
-- |
BWX |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJ |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJVS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSP |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.20681 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lynn, Jacquelyn. |
245 10 - TITLE STATEMENT |
Title |
Start your own public relations business : |
Remainder of title |
your step-by-step guide to success / |
Statement of responsibility, etc. |
Entrepreneur Press and Jacquelyn Lynn. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
[Irvine, CA] : |
Name of publisher, distributor, etc. |
Entrepreneur Press, |
Date of publication, distribution, etc. |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 177 p. ; |
Dimensions |
23 cm. ; |
Accompanying material |
pbk. |
490 1# - SERIES STATEMENT |
Series statement |
Entrepreneur's startup series |
500 ## - GENERAL NOTE |
General note |
CW808 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management -- Marketing your business -- Crisis management lessons learned -- Search engine optimization ethics and guidelines -- Public relations industry resources. |
590 ## - LOCAL NOTE (RLIN) |
a |
11.74 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations firms |
General subdivision |
Management |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
New business enterprises. |
9 (RLIN) |
5929 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Management |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Small businesses & self-employed |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
Source of heading or term |
thema |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Entrepreneur Press. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Entrepreneur magazine's start up. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
140901 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10372520 |
b |
cgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
101119 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |