Marketing research /
Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 6th ed., Global ed. - Boston, [Mass.] ; London : Pearson, c2010. - xxx, 695 p. : col. ill., col. ports. ; 26 cm.
Previous ed.: 2006. "Global edition."
Includes bibliographical references and index.
9780137135998: No price 0137135998
Marketing research.
Business and Management.
Market research
658.83
Marketing research / Alvin C. Burns, Ronald F. Bush. - 6th ed., Global ed. - Boston, [Mass.] ; London : Pearson, c2010. - xxx, 695 p. : col. ill., col. ports. ; 26 cm.
Previous ed.: 2006. "Global edition."
Includes bibliographical references and index.
9780137135998: No price 0137135998
Marketing research.
Business and Management.
Market research
658.83