Marketing research / Alvin C. Burns, Ronald F. Bush.

By:

Burns, Alvin C

Contributor(s):

Bush, Ronald F

Material type: Text

TextPublication details: Boston, [Mass.] ; London : Pearson, c2010.Edition: 6th ed., Global edDescription: xxx, 695 p. : col. ill., col. ports. ; 26 cmISBN:

9780137135998:
0137135998

Subject(s):

Marketing research
Business and Management
Market research

DDC classification:

658.83

Online resources:

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.83 (Browse shelf(Opens below))	1	Available		64712

Previous ed.: 2006.

"Global edition."

Includes bibliographical references and index.

62.39

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