Strategic management /
Lynch, Richard L.
Strategic management / Richard Lynch. - 6th ed. - Harlow : Pearson, 2012. - xxx, 850 p. : col. ill., col. port. ; 27 cm.
Previous ed.: 2009.
Includes bibliographical references and index.
[Strategic management] A review of theory and practice. [Part 2 STRATEGIC ANALYSIS AND PURPOSE] Analysing the strategic environment -- Analysing resources and capabilities -- Strategy dynamics -- Prescriptive purpose delivered through mission, objectives and ethics -- Purpose emerging from knowledge, technology and innovation [Part 3 DEVELOPING THE STRATEGY] Developing business level strategy options -- Developing corporate level strategy options -- Strategy evaluation and development: the prescriptive process -- Finding the strategic route forward: emergent and prescriptive approaches -- Organisational structure, style and people issues [Part 4 THE IMPLEMENTATION PROCESS] Implementing and controlling the strategic plan -- Developing and implementing customer-driven strategy -- Managing strategic change. [Part 5 DIFFERENT STRATEGY CONTEXTS AND BUILDING A COHESIVE STRATEGY] Strategic leadership -- Entrepreneurial strategy -- Government, public sector and not-for-profit strategies -- International expansion and globalisation strategies -- Building a cohesive corporate strategy. [Part 6 CASE STUDIES] Case study 1 Competing against the budget airlines -- Case study 2 World market for beer: what now for SAB Miller? -- Case study 3 Heineken's global strategy? -- Case study 4 Global automotive vehicles -- Case study 5 Tata Motors goes global -- Case study 6 -- Toyota competes with Volkswagen for world leadership -- Case study 7 What can companies learn from 'Chainsaw Al'? -- Case study 8 Solving Sony's problems -- Case study 9 Thinking outside the box at IBM -- Case study 10 Emergent strategy: competition and innovation in the world PC market -- Case study 11 Public sector strategy: how Galileo ended up in trouble -- Case study 12 Emergent strategy: who will topple Apple's iPod?
9780273750925: £47.99 0273750925
2011036362
Business planning.
Strategic planning.
Business and Management.
Business strategy
/ .L92 2012
658.4012
Strategic management / Richard Lynch. - 6th ed. - Harlow : Pearson, 2012. - xxx, 850 p. : col. ill., col. port. ; 27 cm.
Previous ed.: 2009.
Includes bibliographical references and index.
[Strategic management] A review of theory and practice. [Part 2 STRATEGIC ANALYSIS AND PURPOSE] Analysing the strategic environment -- Analysing resources and capabilities -- Strategy dynamics -- Prescriptive purpose delivered through mission, objectives and ethics -- Purpose emerging from knowledge, technology and innovation [Part 3 DEVELOPING THE STRATEGY] Developing business level strategy options -- Developing corporate level strategy options -- Strategy evaluation and development: the prescriptive process -- Finding the strategic route forward: emergent and prescriptive approaches -- Organisational structure, style and people issues [Part 4 THE IMPLEMENTATION PROCESS] Implementing and controlling the strategic plan -- Developing and implementing customer-driven strategy -- Managing strategic change. [Part 5 DIFFERENT STRATEGY CONTEXTS AND BUILDING A COHESIVE STRATEGY] Strategic leadership -- Entrepreneurial strategy -- Government, public sector and not-for-profit strategies -- International expansion and globalisation strategies -- Building a cohesive corporate strategy. [Part 6 CASE STUDIES] Case study 1 Competing against the budget airlines -- Case study 2 World market for beer: what now for SAB Miller? -- Case study 3 Heineken's global strategy? -- Case study 4 Global automotive vehicles -- Case study 5 Tata Motors goes global -- Case study 6 -- Toyota competes with Volkswagen for world leadership -- Case study 7 What can companies learn from 'Chainsaw Al'? -- Case study 8 Solving Sony's problems -- Case study 9 Thinking outside the box at IBM -- Case study 10 Emergent strategy: competition and innovation in the world PC market -- Case study 11 Public sector strategy: how Galileo ended up in trouble -- Case study 12 Emergent strategy: who will topple Apple's iPod?
9780273750925: £47.99 0273750925
2011036362
Business planning.
Strategic planning.
Business and Management.
Business strategy
/ .L92 2012
658.4012