Strategic management / Richard Lynch.
Material type: TextPublication details: Harlow : Pearson, 2012.Edition: 6th edDescription: xxx, 850 p. : col. ill., col. port. ; 27 cmISBN:- 9780273750925:
- 0273750925
- 658.4012
- .L92 2012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.4012 (Browse shelf(Opens below)) | 1 | Checked out | 25/10/2018 | 74760 |
General Lending | Carlow Campus Library General Lending | 658.4012 (Browse shelf(Opens below)) | 1 | Available | 74761 | |
General Lending | Carlow Campus Library General Lending | 658.4012 (Browse shelf(Opens below)) | 1 | Available | 74762 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.4012 (Browse shelf(Opens below)) | 0 | Checked out | 27/08/2020 | 69819 |
General Lending | Wexford Campus Library Wexford General Lending | 658.4012 (Browse shelf(Opens below)) | 0 | Checked out | 16/05/2018 | 69820 |
Previous ed.: 2009.
Includes bibliographical references and index.
[Strategic management] A review of theory and practice.
[Part 2 STRATEGIC ANALYSIS AND PURPOSE] Analysing the strategic environment -- Analysing resources and capabilities -- Strategy dynamics -- Prescriptive purpose delivered through mission, objectives and ethics -- Purpose emerging from knowledge, technology and innovation
[Part 3 DEVELOPING THE STRATEGY] Developing business level strategy options -- Developing corporate level strategy options -- Strategy evaluation and development: the prescriptive process -- Finding the strategic route forward: emergent and prescriptive approaches -- Organisational structure, style and people issues
[Part 4 THE IMPLEMENTATION PROCESS] Implementing and controlling the strategic plan -- Developing and implementing customer-driven strategy -- Managing strategic change.
[Part 5 DIFFERENT STRATEGY CONTEXTS AND BUILDING A COHESIVE STRATEGY] Strategic leadership -- Entrepreneurial strategy -- Government, public sector and not-for-profit strategies -- International expansion and globalisation strategies -- Building a cohesive corporate strategy.
[Part 6 CASE STUDIES] Case study 1 Competing against the budget airlines -- Case study 2 World market for beer: what now for SAB Miller? -- Case study 3 Heineken's global strategy? -- Case study 4 Global automotive vehicles -- Case study 5 Tata Motors goes global -- Case study 6 -- Toyota competes with Volkswagen for world leadership -- Case study 7 What can companies learn from 'Chainsaw Al'? -- Case study 8 Solving Sony's problems -- Case study 9 Thinking outside the box at IBM -- Case study 10 Emergent strategy: competition and innovation in the world PC market -- Case study 11 Public sector strategy: how Galileo ended up in trouble -- Case study 12 Emergent strategy: who will topple Apple's iPod?
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