Make that grade : marketing /
Linehan, Margaret.
Make that grade : marketing / Marketing : make that grade. Margaret Linehan and Therese Cadogan. - 4th ed. - Dublin : Gill & Macmillan, 2011. - vi, 235 p. : ill. ; 24 cm. ; pbk. - Make that grade. .
Previous ed.: 2007. CW707, CW818, CW906, CW916, CW948, CW_IAA
Includes bibliographical references.
Introduction to marketing -- Consumer and organisational buying behaviour -- Company analysis and marketing planning -- Competitor analysis -- Marketing information and research -- Segmentation, targeting and positioning -- Product -- Price -- Distribution -- Marketing communication.
071714982X 9780717149827 9780717149827: £14.99
Marketing--Ireland
Marketing--Examinations--Study guides
Higher & further education, tertiary education
For Irish educational curricula
Sales & marketing
658.8
Make that grade : marketing / Marketing : make that grade. Margaret Linehan and Therese Cadogan. - 4th ed. - Dublin : Gill & Macmillan, 2011. - vi, 235 p. : ill. ; 24 cm. ; pbk. - Make that grade. .
Previous ed.: 2007. CW707, CW818, CW906, CW916, CW948, CW_IAA
Includes bibliographical references.
Introduction to marketing -- Consumer and organisational buying behaviour -- Company analysis and marketing planning -- Competitor analysis -- Marketing information and research -- Segmentation, targeting and positioning -- Product -- Price -- Distribution -- Marketing communication.
071714982X 9780717149827 9780717149827: £14.99
Marketing--Ireland
Marketing--Examinations--Study guides
Higher & further education, tertiary education
For Irish educational curricula
Sales & marketing
658.8