Make that grade : marketing / Margaret Linehan and Therese Cadogan.
Material type: TextSeries: Make that gradePublication details: Dublin : Gill & Macmillan, 2011.Edition: 4th edDescription: vi, 235 p. : ill. ; 24 cm. ; pbkISBN:- 071714982X
- 9780717149827
- 9780717149827:
- Marketing : make that grade
- 658.8
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 73476 |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 73477 | |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 73478 | |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 73479 |
Previous ed.: 2007.
CW707, CW818, CW906, CW916, CW948, CW_IAA
Includes bibliographical references.
Introduction to marketing -- Consumer and organisational buying behaviour -- Company analysis and marketing planning -- Competitor analysis -- Marketing information and research -- Segmentation, targeting and positioning -- Product -- Price -- Distribution -- Marketing communication.
14.99