Organisational buying behaviour : the key to more effective selling to industrial markets /
Hill, Roy Wells.
Organisational buying behaviour : the key to more effective selling to industrial markets / Roy W. Hill and Terry J. Hillier. - London : Macmillan, 1977. - xii, 212 p. : ill. ; 23 cm. - Macmillan studies in marketing management .
Includes index.
Bibliography: p. [186]-208.
0333215109 : £10.00. 0333215117 (pbk.) 9780333215111
77368721
Purchasing.
Marketing.
658.72
Organisational buying behaviour : the key to more effective selling to industrial markets / Roy W. Hill and Terry J. Hillier. - London : Macmillan, 1977. - xii, 212 p. : ill. ; 23 cm. - Macmillan studies in marketing management .
Includes index.
Bibliography: p. [186]-208.
0333215109 : £10.00. 0333215117 (pbk.) 9780333215111
77368721
Purchasing.
Marketing.
658.72