Event marketing : how to successfully promote events, festivals, conventions and expositions /
Hoyle, Leonard H.
Event marketing : how to successfully promote events, festivals, conventions and expositions / Leonard H. Hoyle. - New York : John Wiley, c2002. - xxiv, 224 p. : ill. ; 25 cm. - The Wiley event management series . - Wiley event management series. .
Includes bibliographical references and index.
Introduction to Event Marketing -- Event Promotion, Advertising, and Public Relations -- Electronic Event Marketing Strategies -- Funding the Event Marketing Program -- Marketing Association Meetings, Conferences, Events, and Expositions -- Marketing Corporate Meetings, Products, Services, and Events -- Marketing Festivals, Fairs, and Other Special Events -- Trends in Event Marketing -- App. A. Selling Summerville's Celebration to the Press.
9780471401797: £37.50 047140179X
2001046819
Special events--Marketing
Hospitality industry--Management
Customs and Folklore.
Cookery / food & drink etc
Travel & holiday
Sales & marketing
/ .H69 2002
658.456
Event marketing : how to successfully promote events, festivals, conventions and expositions / Leonard H. Hoyle. - New York : John Wiley, c2002. - xxiv, 224 p. : ill. ; 25 cm. - The Wiley event management series . - Wiley event management series. .
Includes bibliographical references and index.
Introduction to Event Marketing -- Event Promotion, Advertising, and Public Relations -- Electronic Event Marketing Strategies -- Funding the Event Marketing Program -- Marketing Association Meetings, Conferences, Events, and Expositions -- Marketing Corporate Meetings, Products, Services, and Events -- Marketing Festivals, Fairs, and Other Special Events -- Trends in Event Marketing -- App. A. Selling Summerville's Celebration to the Press.
9780471401797: £37.50 047140179X
2001046819
Special events--Marketing
Hospitality industry--Management
Customs and Folklore.
Cookery / food & drink etc
Travel & holiday
Sales & marketing
/ .H69 2002
658.456