MARC details
000 -LEADER |
fixed length control field |
01856nam a2200457 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0002699140 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190531162849.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
011208s2002 nyua f 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2001046819 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780471401797: |
Terms of availability |
£37.50 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
047140179X |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)48046287 |
Canceled/invalid control number |
(OCoLC)50176061 |
-- |
(OCoLC)60384078 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Item number |
.H69 2002 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
CUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
WB |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
WT |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.456 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hoyle, Leonard H. |
245 10 - TITLE STATEMENT |
Title |
Event marketing : |
Remainder of title |
how to successfully promote events, festivals, conventions and expositions / |
Statement of responsibility, etc. |
Leonard H. Hoyle. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
John Wiley, |
Date of publication, distribution, etc. |
c2002. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 224 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
490 1# - SERIES STATEMENT |
Series statement |
The Wiley event management series |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction to Event Marketing -- Event Promotion, Advertising, and Public Relations -- Electronic Event Marketing Strategies -- Funding the Event Marketing Program -- Marketing Association Meetings, Conferences, Events, and Expositions -- Marketing Corporate Meetings, Products, Services, and Events -- Marketing Festivals, Fairs, and Other Special Events -- Trends in Event Marketing -- App. A. Selling Summerville's Celebration to the Press. |
590 ## - LOCAL NOTE (RLIN) |
a |
52.00 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Special events |
General subdivision |
Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Hospitality industry |
General subdivision |
Management |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Customs and Folklore. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Cookery / food & drink etc |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Travel & holiday |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Wiley event management series. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
160808 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10467816 |
b |
cgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
150603 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |