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Event marketing : (Record no. 44665)

MARC details
000 -LEADER
fixed length control field 01856nam a2200457 a 4500
001 - CONTROL NUMBER
control field BDZ0002699140
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190531162849.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011208s2002 nyua f 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001046819
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471401797:
Terms of availability £37.50
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047140179X
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)48046287
Canceled/invalid control number (OCoLC)50176061
-- (OCoLC)60384078
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Item number .H69 2002
072 #7 - SUBJECT CATEGORY CODE
Subject category code CUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code WB
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code WT
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.456
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hoyle, Leonard H.
245 10 - TITLE STATEMENT
Title Event marketing :
Remainder of title how to successfully promote events, festivals, conventions and expositions /
Statement of responsibility, etc. Leonard H. Hoyle.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 224 p. :
Other physical details ill. ;
Dimensions 25 cm.
490 1# - SERIES STATEMENT
Series statement The Wiley event management series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to Event Marketing -- Event Promotion, Advertising, and Public Relations -- Electronic Event Marketing Strategies -- Funding the Event Marketing Program -- Marketing Association Meetings, Conferences, Events, and Expositions -- Marketing Corporate Meetings, Products, Services, and Events -- Marketing Festivals, Fairs, and Other Special Events -- Trends in Event Marketing -- App. A. Selling Summerville's Celebration to the Press.
590 ## - LOCAL NOTE (RLIN)
a 52.00
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Special events
General subdivision Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Management
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customs and Folklore.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cookery / food & drink etc
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Travel & holiday
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Wiley event management series.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 160808
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10467816
b cgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 150603
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 03/06/2015 52.00 3 1 658.456 78186 26/11/2019 17/10/2019 1 52.00 03/07/2017 General Lending

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