European insights in marketing management /
European insights in marketing management /
edited by David Midgley and Gordon Wills ; with contributions from Martin Christopher ... [et al.].
- Bradford : MCB, 1977.
- xi, [8], 251 p. : ill. ; 24 cm. ; pbk.
- European insights ; no. 4 .
On cover: Marketing management.
Includes bibliographies.
The management of fashion / Gordon Wills -- Household decision making / Martin Christopher -- Managing new products / David Midgley -- Nursing corporate images / Sherril Kennedy -- Industrial buyer behaviour / John Newall -- Marketing logistics systems analysis / Richard Gregson.
0905440242 : £12.95 0905440242: £12.95
80465914
Marketing--Management--Europe
Marketing--Management--Addresses, essays, lectures--Europe
658.8
On cover: Marketing management.
Includes bibliographies.
The management of fashion / Gordon Wills -- Household decision making / Martin Christopher -- Managing new products / David Midgley -- Nursing corporate images / Sherril Kennedy -- Industrial buyer behaviour / John Newall -- Marketing logistics systems analysis / Richard Gregson.
0905440242 : £12.95 0905440242: £12.95
80465914
Marketing--Management--Europe
Marketing--Management--Addresses, essays, lectures--Europe
658.8