MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01507cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
6280287 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201215150704.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
800408s1977 enka b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
80465914 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0905440242 : |
| Terms of availability |
£12.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0905440242: |
| Terms of availability |
£12.95 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e------ |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TIZA |
| Local codes |
20240 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
European insights in marketing management / |
| Statement of responsibility, etc. |
edited by David Midgley and Gordon Wills ; with contributions from Martin Christopher ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bradford : |
| Name of publisher, distributor, etc. |
MCB, |
| Date of publication, distribution, etc. |
1977. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, [8], 251 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. ; |
| Accompanying material |
pbk. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
European insights ; no. 4 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
On cover: Marketing management. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Title |
The management of fashion / Gordon Wills -- |
| -- |
Household decision making / Martin Christopher -- |
| -- |
Managing new products / David Midgley -- |
| -- |
Nursing corporate images / Sherril Kennedy -- |
| -- |
Industrial buyer behaviour / John Newall -- |
| -- |
Marketing logistics systems analysis / Richard Gregson. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
34.37 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Europe |
| General subdivision |
Management |
| 9 (RLIN) |
38769 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Europe |
| General subdivision |
Management |
| -- |
Addresses, essays, lectures |
| 9 (RLIN) |
38770 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Midgley, David. |
| 9 (RLIN) |
11655 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Prestoungrange, Gordon. |
| 9 (RLIN) |
14613 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Christopher, Martin. |
| 9 (RLIN) |
14614 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Marketing management. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
140901 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10045570 |
| b |
wgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
1 |
| Cataloger's initials, CIN (RLIN) |
010425 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |