Research methods for leisure and tourism : a practical guide /
Veal, Anthony James.
Research methods for leisure and tourism : a practical guide / A.J. Veal. - 4th ed. - Harlow, Essex, England : Prentice Hall, 2011. - xxxi, 559 pages : color illustrations ; 25 cm. ; pbk.
Includes bibliographical references and index.
[Part 1: Preparation] Introduction to research: what, why and who? -- Approaches to leisure and tourism research -- Starting out -- research plans and proposals -- Research ethics -- The range of research methods -- Reviewing the literature. [Part 2: Data collection] Secondary data sources -- Observation -- Qualitative methods: introduction and data collection -- Questionnaire surveys: typology, design and coding -- Experimental research -- Case Study method -- Sampling: quantitative and qualitative. [Part 3: Data analysis] Analysing secondary data -- Analysing qualitative data -- Analying survey data -- Statistical analysis -- Communicating Results -- Preparing a research report.
0273717502 9780273717508
2011002660
Leisure--Research.
Tourism--Research.
Research--Methodology.
338.4791
Research methods for leisure and tourism : a practical guide / A.J. Veal. - 4th ed. - Harlow, Essex, England : Prentice Hall, 2011. - xxxi, 559 pages : color illustrations ; 25 cm. ; pbk.
Includes bibliographical references and index.
[Part 1: Preparation] Introduction to research: what, why and who? -- Approaches to leisure and tourism research -- Starting out -- research plans and proposals -- Research ethics -- The range of research methods -- Reviewing the literature. [Part 2: Data collection] Secondary data sources -- Observation -- Qualitative methods: introduction and data collection -- Questionnaire surveys: typology, design and coding -- Experimental research -- Case Study method -- Sampling: quantitative and qualitative. [Part 3: Data analysis] Analysing secondary data -- Analysing qualitative data -- Analying survey data -- Statistical analysis -- Communicating Results -- Preparing a research report.
0273717502 9780273717508
2011002660
Leisure--Research.
Tourism--Research.
Research--Methodology.
338.4791