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Research methods for leisure and tourism : a practical guide / A.J. Veal.

By: Material type: TextTextPublication details: Harlow, Essex, England : Prentice Hall, 2011.Edition: 4th edDescription: xxxi, 559 pages : color illustrations ; 25 cm. ; pbkISBN:
  • 0273717502
  • 9780273717508
Subject(s): DDC classification:
  • 338.4791
Online resources:
Contents:
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 338.4791 (Browse shelf(Opens below)) 1 Available 79207
General Lending Carlow Campus Library General Lending 338.4791 (Browse shelf(Opens below)) 1 Available 79208
General Lending Carlow Campus Library General Lending 338.4791 (Browse shelf(Opens below)) 1 Available 79209

Includes bibliographical references and index.

[Part 1: Preparation] Introduction to research: what, why and who? -- Approaches to leisure and tourism research -- Starting out -- research plans and proposals -- Research ethics -- The range of research methods -- Reviewing the literature.

[Part 2: Data collection] Secondary data sources -- Observation -- Qualitative methods: introduction and data collection -- Questionnaire surveys: typology, design and coding -- Experimental research -- Case Study method -- Sampling: quantitative and qualitative.

[Part 3: Data analysis] Analysing secondary data -- Analysing qualitative data -- Analying survey data -- Statistical analysis -- Communicating Results -- Preparing a research report.

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