Writing skills for public relations : style and technique for mainstream and social media /
Foster, John, 1926-
Writing skills for public relations : style and technique for mainstream and social media / John Foster. - 5th ed. - London ; Philadelphia : Kogan Page, 2012. - xiv, 266 pages : illustrations ; 24 cm. ; pbk. - PR in practice . - PR in practice series. .
Revised edition of: Effective writing skills for public relations. 4th ed. c2008. "CIPR." CW808
Includes bibliographical references (pages 259-260) and index.
The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple and plain -- Social media: the x-factor for PR -- Writing for the media -- Captions: how to handle them -- Why editing matters -- Skills and styles for the office -- Traps, snare and pitfalls -- Americanisms: the differences -- The spoken word: pronunciation pointers -- Principles of presentation -- Writing for the web -- Tone: the linchpin of reputation -- Now it's annual report time -- Is it legal? -- Keep to the codes.
0749465433 9780749465438 9780749465438: £24.99
2012020102
Business writing--Handbooks, manuals, etc
Public relations--Handbooks, manuals, etc
Business writing.
Public relations.
English language--Usage
Literature.
Language learning: writing skills
Public relations
Handbooks and manuals.
808.066659
Writing skills for public relations : style and technique for mainstream and social media / John Foster. - 5th ed. - London ; Philadelphia : Kogan Page, 2012. - xiv, 266 pages : illustrations ; 24 cm. ; pbk. - PR in practice . - PR in practice series. .
Revised edition of: Effective writing skills for public relations. 4th ed. c2008. "CIPR." CW808
Includes bibliographical references (pages 259-260) and index.
The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple and plain -- Social media: the x-factor for PR -- Writing for the media -- Captions: how to handle them -- Why editing matters -- Skills and styles for the office -- Traps, snare and pitfalls -- Americanisms: the differences -- The spoken word: pronunciation pointers -- Principles of presentation -- Writing for the web -- Tone: the linchpin of reputation -- Now it's annual report time -- Is it legal? -- Keep to the codes.
0749465433 9780749465438 9780749465438: £24.99
2012020102
Business writing--Handbooks, manuals, etc
Public relations--Handbooks, manuals, etc
Business writing.
Public relations.
English language--Usage
Literature.
Language learning: writing skills
Public relations
Handbooks and manuals.
808.066659