Writing skills for public relations : style and technique for mainstream and social media / John Foster.
Material type: TextSeries: PR in practice seriesPublication details: London ; Philadelphia : Kogan Page, 2012.Edition: 5th edDescription: xiv, 266 pages : illustrations ; 24 cm. ; pbkISBN:- 0749465433
- 9780749465438
- 9780749465438:
- 808.066659
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 808.066659 (Browse shelf(Opens below)) | 1 | Available | 80599 |
Revised edition of: Effective writing skills for public relations. 4th ed. c2008.
"CIPR."
CW808
Includes bibliographical references (pages 259-260) and index.
The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple and plain -- Social media: the x-factor for PR -- Writing for the media -- Captions: how to handle them -- Why editing matters -- Skills and styles for the office -- Traps, snare and pitfalls -- Americanisms: the differences -- The spoken word: pronunciation pointers -- Principles of presentation -- Writing for the web -- Tone: the linchpin of reputation -- Now it's annual report time -- Is it legal? -- Keep to the codes.
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