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Blank, Steven G.

The four steps to the epiphany : successful strategies for products that win / 4 steps to the epiphany Successful strategies for products that win Steve Blank. - Fifth edition - x, 370 pages : illustrations ; 24 cm

"Fifth Edition Copyright � 2013 Steve Blank"--Title page verso. CW238

The hero's journey -- Introduction -- The path to disaster : the product development model -- The path to epiphany : the customer development model -- Customer discovery -- Customer validation -- Customer creation -- Company building -- Appendix A : customer development team -- Appendix B : Customer development checklist.

ISBN: 0989200507 9780989200509 9780989200509: No price

LCCN: 2015376104

Subjects--Topical Terms:
Entrepreneurship.
New products.
Relationship marketing.
Business planning.
Business planning.
Entrepreneurship.
New products.
Relationship marketing.
Business and Management.
Entrepreneurship
Business strategy

LC Class. No.: / .B598 2013

Dewey Class. No.: