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The four steps to the epiphany : successful strategies for products that win / Steve Blank.

By: Material type: TextTextPublisher: [California?] : [Steve Blank?], [2013]Copyright date: �2013Edition: Fifth editionDescription: x, 370 pages : illustrations ; 24 cmContent type:
Media type:
Carrier type:
ISBN:
  • 0989200507
  • 9780989200509
  • 9780989200509:
Other title:
  • 4 steps to the epiphany
  • Successful strategies for products that win
Subject(s): DDC classification:
  • 658.11
LOC classification:
  • .B598 2013
Contents:
The hero's journey -- Introduction -- The path to disaster : the product development model -- The path to epiphany : the customer development model -- Customer discovery -- Customer validation -- Customer creation -- Company building -- Appendix A : customer development team -- Appendix B : Customer development checklist.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.11 (Browse shelf(Opens below)) Available 82815

"Fifth Edition Copyright � 2013 Steve Blank"--Title page verso.

CW238

The hero's journey -- Introduction -- The path to disaster : the product development model -- The path to epiphany : the customer development model -- Customer discovery -- Customer validation -- Customer creation -- Company building -- Appendix A : customer development team -- Appendix B : Customer development checklist.

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